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The 10 rules of online store project preparation

Aug 18

The ten guidelines for preparing projects for online stores suggested by brand value accelerator includes

  • Conduct keyword research and demand analysis
  •  Examine rivals 
  • Create a budget.
  • Information about the business owner
  • Product characteristics
  • Expenses related to signing the contract
  • Deadlines
  • Claims procedures
  • Legal concerns
  • Rules controlling the use of electronic devices to provide services

Information about the business owner

The name of the company, the postal address of the location of the business, the owner's name, and his home address. Contact information for the trader, including, if available, a phone number and email address. Many amazon business brokers find it essential to have information about business owners.

Product characteristics

The primary attributes of the products or services, to the extent that they are compatible with the medium and the products or services.

Expenses related to signing the contract

 Delivery costs and methods, the total cost of the goods or services, including taxes, and costs connected with using distance communication methods (if calculated differently from the standard tariff). If the nature of the goods or services prohibits the computation of an advance price, how is the price to be determined. According to a brand value accelerator, the presence of any deposits or other financial guarantees that the customer will make or furnish, as requested by the trader, if appropriate. Explain to the consumer the possibility of having to pay the fees of returning the item. (Under the new law, the client will not be responsible for the costs of returning the items if the dealer fails to advise them of this requirement)


The time and manner of delivery. The time the offer, price disclosure, or consideration information becomes final and binding. The length of the contract, if applicable, and the minimum time frame for which the consumer is responsible.

Claims procedures

The location and method for reporting complaints, the steps involved in processing them, and the postal address where they should be delivered.

Legal concerns

The right to cancel the distance contract, conditions, time restrictions, and how to exercise this right (with a list of exceptions). In the absence of a right of withdrawal, information stating that the consumer will not profit from such a right or, if applicable, the conditions under which the customer forfeits such a right. A reminder that it is the buyer's responsibility to ensure that the goods meet the terms of the contract; Information on any applicable commercial warranties

Rules controlling the use of electronic devices to provide services

The appropriate regulations of an e-shop should include the details given above, following the laws protecting consumer rights. The online retailer should also follow the rules for providing services through electronic means. The authorities should, in particular, contain the following details:

  • The range and kind of services offered online.
  • Rules for using electronic services.
  • Conditions for signing and ending contracts for the delivery of services through electronic channels.
  • The complaint process.

Conduct keyword research and demand analysis

All too frequently, customers are unclear about whether there is a current need for their items online but are adamant that there will be one shortly to us to start an online shop project. Having optimism is vital, no doubt, but let's first make sure that it is deserved and suitable. The Google keyword tool is sadly only accessible to AdWords marketers; however, there is still a free "alternative" option, the Chrome browser, which means:

  • Download Google Chrome if you don't already have it.
  • Avoid logging into your Gmail account because previous searches you've made and pages you've visited can alter the outcomes of your market research.
  • In the address bar of Google Chrome, begin typing the names or collections of products you want to distribute.

It is advised that you run at least three searches for each key phrase, noting the results because we will need them later on, for example, when creating the category structure. The most popular and effective keyword will likely be among the many suggestions we receive for a particular query. Therefore, our products may be in high demand on the Internet if we accept the excellent additions to our expectations.

 Examine rivals

After deciding on the best keywords, we should search for the terms to learn more about our rivals in the first 10 to 20 results. Our product should be launched to the market via blogs and social media, and client expectations should be raised on the products, especially if it is very distinctive and unlikely to encounter any competitors. If we are selling mass-produced goods, we must also prepare for dealing with rival businesses. Let's explore each of the present online shops (or blogs with potential online shops behind them) as we browse the top 10 results.

The following has to be examined, and it is advised that you create a chart for clarity:

  • In comparison to us, what pricing point do they operate under, and can we continue to compete? The goal is to provide things more for the client if the price is greater; this is the additional value. The goal is not to indulge in an endless and ultimately detrimental price competition.
  • What additional benefits do rivals offer? For instance, a delivery guarantee, free shipping, or a small gift item for each sale that they can likely purchase for a very low cost or bill it as "promotion" or marketplace acquisition expenses to attract new clients.
  • One of the best ways to use social media for communication is to not try to enforce our goods on people because doing so can lead to an inevitable loss of prestige, but rather, for instance, to attract focus to our blog posts that are packed with helpful information and to respond to all inquiries as soon as we can.

Create a budget.

The costs associated with implementing the online store project, which mainly depends on the following:

Do we want to work with a seasoned open-source e-commerce CMS for the launch of a completely customized web shop created from scratch and specifically tailored for our needs?

 The former's benefits have already been discussed, but a drawback is that it can cost significantly more than an open-source alternative and take much longer to build. A unique engine (CMS) also makes transferring code to a new developer more expensive because the latter must study the code and comprehend the previous developer's methods of thought and creation. If we choose an open-source content management system, we will likely come across many businesses that deal with customization in terms of style and functionality. Since there is a perfect foundation to build on in the case of open-source CMS, the project will cost significantly less. Of course, this does not imply that implementing distinctive looks and features is inexpensive, as there may be several specific functional requirements related to it that must be produced as an add-on, for instance, because of the marketing plan.